Back-in-stock and reminder notifications are messages sent to shoppers who ask to be told when an out-of-stock product returns. A customer signs up on the product page and chooses to receive an alert when the item is available again.
When the product is restocked, the first email is the back-in-stock notification. This message tells the shopper that the item is now back and ready to buy.
Back-in-Stock Emails
A back-in-stock email is triggered when a sold-out product becomes available again. Customers can subscribe directly from the product page, and once the item is restocked, the system automatically sends them a message letting them know they can now purchase it.
This helps stores recover missed sales and gives shoppers a faster, more convenient way to get the items they want.
Remind Emails
Remind emails are gentle follow-ups sent after a customer subscribes to a back-in-stock notification but hasn’t purchased yet.
Examples include:
A reminder 24 hours after restock
A reminder after 3 days
A “last chance” reminder before the item sells out again
These emails keep the product top-of-mind and encourage customers to return to complete their purchase without being intrusive.